Building the tallest building in the Nordics was not an end in itself, but I wanted to create a destination / urban development that attracts residents, office tenants, tourists, hotel guests, students, etc. – so that we get enough basis to attract good tenants to all ground floors with shops, bars, restaurants, cafes. Good basis provides good rent for the property owners but also that the tenants can run a good and profitable business. Building with a high exploitation rate also creates the opportunity to get public transport, school, care and welfare in order.