Studies of successful construction projects show that a focus on soft parameters in the projects results in more profitable and sustainable construction projects. How then do we make the soft measurable? And how can measurement of these parameters be used to reduce the risk of cost overruns, delays, quality deficiencies and accidents in the projects? Thomas Samuelsson, CEO at Binosight, talks about how the industry and researchers tackled the challenge of measuring the soft. He will also talk about how quality-awarded construction projects have been done to build a project culture that has contributed to the projects’ success.